Industrial designs protect the ornamental or aesthetic appearance of a product — its distinctive shape, pattern, color, or overall visual presentation — for a renewable 10-year term, and are typically easier and faster to obtain than patents.
Design protection is governed by Federal Law No. 11 of 2021 on Industrial Property. A design must be new, present individual character distinct from earlier designs, and be primarily ornamental rather than purely functional. Filing includes clear visual representations from multiple angles and international classification, with registration typically taking 3-6 months and costing roughly AED 300-500 per design; multi-design applications reduce cost for related product variants.
A key strategic question is scope — narrow registration protects only the exact current design, while broader design-family registration covers likely product updates without sacrificing the required individual character. International protection is available through the Hague System, extending a single WIPO application to 100+ countries.
Enforcement mirrors trademark enforcement — cease-and-desist letters, customs recordal, market surveillance, and civil litigation — with the visual similarity test assessed from the perspective of an ‘informed user’ rather than a technical expert.
Strategic design filing covering core distinctive features while maximising breadth of protection
Multi-design applications reducing costs when registering product families or variations
International design protection through the Hague System for global protection
Design infringement monitoring and market surveillance to identify copying
Enforcement actions including cease-and-desist, customs recordal, and litigation support
Who this applies to: Consumer electronics and mobile device manufacturers protecting distinctive shapes; furniture and home goods companies protecting design aesthetics; fashion and luxury goods companies; automotive manufacturers protecting vehicle design; packaging designers and brand owners.
See also: Trademark Filing & Protection · Brand Protection & Anti-Counterfeiting.
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